I jeans fatti con la plastica che rendono “happy” Pharell Williams_alt tag

Jeans made with plastic, make Pharrell Williams "happy"

The American pop star is a supporter of Bionic Yarn, a New York fashion brand that creates clothes with recycled plastic

MILAN - We are all aware of how much plastic is sadly fished every day in the oceans around the world. This is another initiative to raise the issue and talk about it through the glamorous language of fashion, to raise awareness amongst the largest number of people coming from the United States. The author is Bionic Yarn, the famous New York brand founded by Tyson Toussant, who boasts amongst his main sponsors also Pharrell Williams, the known pop star who made everyone dance to the rhythm of "Happy".

Recycled plastic jeans

During the last fashion week in the Big Apple, we saw Pharrell Williams also as creative director for this brand that makes clothes with recycled plastic. The main mission of Bionic Yarn is, indeed to use at least 40% recycled plastic in its fabrics. After various collaborations in the fashion and design world (also with great low cost "fast fashion" giants), Bionic Yarn arrived at New York's fashion week thanks to the collaboration with G-Star Raw, Dutch brand specialising in the creation of jeans.

Softness, glamour and sustainability

The project is named Raw for the Oceans and aims at making its contribution to cleaning the oceans, having developed an innovative denim fabric that is soft to the touch like the regular one, but is even more resistant and made with cotton and PET plastic recovered from the shores of the Pacific ocean. Their mascot is a small octopus, which, tired of always getting stuck in the plastic thrown in his seas, sends it back to us, giving us also an idea on how to reuse it.  The result is a jeans collection that is twice as fashionable, as they are also eco-friendly. And the cherry on the cake is that, once the jeans are discarded, the two components that make the fabric (cotton and plastic) can be separated and recycled again.

by editorial staff