NEW YORK – The Big Apple has always been the megaphone of the world. A place of change, cutting-edge trends and progress. To exploit this potential, a project ripe for rolling out across the world – from the “centre” of the planet – a strong message to raise awareness about the value of water through art and culture.
WATER EDUCATION – “The Water Tank project aims to use art to draw New Yorkers’ attention to important issues such as the sustainability and the availability of water”, explains Mary Jordan, founder of the project. “By raising awareness and making small changes to our daily routine, we can effect lasting change for the better that benefits all”.
THE WATER TANK – An initiative of Word Above the Street, a non-profit organisation dedicated to promoting environmental awareness and education through large-scale art projects. This summer, vast canvases created by acclaimed international artists, emerging talents and students from state schools will be wrapped around the Big Apple’s rooftop water tanks to capture the public’s imagination and call attention to the global water crisis. The artists involved in drawing attention to the value of this precious resource include huge names from the art world such as Ed Ruscha, John Baldessari, Jeff Koons, Andy Goldsworthy, Marilyn Minter, Carrie Mae Weems, and Lawrence Weiner.