MILAN – Investing in training, facilitating the creation of a cohesive vision which will promote Italian enterprise abroad, creating a permanent circuit which will develop synergy between all sectors of production and social components: This is the spirit of the ‘Manifesto for Made in Italy’; a document with its origins in research conducted by Sanpellegrino on over 450 companies across the entire national territory and presented at Expo in the course of the conference, ‘‘Made in Italy’ after Expo – Link making to succeed’, promoted by the Sanpellegrino Group in collaboration with the Altagamma Foundation. Endorsing this, together with entrepreneurs from the most important sectors of ‘Made in Italy’, are also the Confagricoltura [Italian General Confederation of Agriculture] and Confartigianato [Italian Confederation of Artisans] associations.
Setting up a post-Expo system
‘This Manifesto represents the necessity to bring to fruition the knowledge accrued during Expo and the value created around all our areas of excellence, giving ‘Made in Italy’ a structured perspective of the Italian economic system’, affirmed Stefano Agostini, CEO of the Sanpellegrino Group, ‘We are pleased that on our invitation, from this same perspective of creating a system, Confagricoltura and Confartigianato have also joined in; these being important representatives of Italy’s entrepreneurial fabric’.
Entrepreneurs and Associations
Starting with the Expo experience, the Manifesto has aimed at drafting future policies, which have rendered ‘Made in Italy’ such a fundamental element of the development of the Italian system, representing the legacy of Italian entrepreneurship for the policy-makers. The signatories include several entrepreneurs from ‘Made in Italy’s iconic sectors, such as Stefano Agostini, CEO of the Sanpellegrino Group, Andrea Illy,CEO of IllyCaffè; Lamberto Tacoli, CEO of CRN Yachts (Ferretti Group) and President of Nautica Italiana; Antonella Nonino, CEO of Nonino Distilleries; Roberto Gavazzi, CEO of Boffi and De Padova; Massimiliano Giansanti, Vice-president of Confagricoltura, and Giorgio Merletti, President of Confartigianato.
The document confronts the critical nature and strengths of ‘Made in Italy’, in all its aspects: From the economy, to the cultural approach, political measures and strategic development. It emerges that, in order to create even more value around ‘Made in Italy’, a cohesive vision which not only positions individual companies on the international markets, but rather all Italian enterprise; invests more in training, to reduce the misalignment between companies’ requirements and the competence currently being offered; intersects foreign policy with the internationalization of companies, and makes the Italian banking system more international, thus mitigating the weight of the financial dimension in globalization and in exchange and investment policies.
The Government’s testimony
The document has been officially handed over in representation of the government to Ivan Scalfarotto, Under-secretary of State to the Ministry of Constitutional Reform and Parliamentary Relations, who has declared concerning this initiative: ‘Enabling our companies to operate on and access international markets with ease is important for our country’s economy. The government has allocated 260 million euros to its ‘2015 Extraordinary Plan, for the promotion of Made in Italy’, intervening in the export and attraction of investment, enhancing the image of Italy in the world, enabling the number of small businesses operating in the global market to be increased and defending Italian products’.
by Editorial Staff