MILAN – The tourism industry in Italy is probably worth €4.5 billion in 2015 thanks in part to Expo. Piero Galli, Director of the Event Management Division of Expo 2015, explained during a round table at the award ceremony of the second Sanpellegrino Campus Prize, how Expo 2015 can be an opportunity for Made in Italy products and that the organisers have welcomed the agreement with the Sanpellegrino Group for the double partnership with Expo 2015 and the Italian Pavilion.
“Expo is an opportunity to showcase Made in Italy products. Inside, each and every part of the installations, the staging, the fittings and even the paths are examples of the Italian excellence we have relied upon heavily. They will serve as a window on Italy for everyone visiting. The other component is the excellence of Italian foodstuffs, which are also part of the Made in Italy category, and an Expo dedicated to food is the best possible way to represent them.
We encouraged the agreement with the Sanpellegrino Group for the dual partnership with Expo 2015 and the Italian Pavilion. Each participating country is free to make its own decisions, so the Italian Pavilion also has the freedom to choose its own sponsors. Thanks to this we have the opportunity to get full coverage across the entire exhibition site with a single brand, S.Pellegrino water – not forgetting Acqua Panna – which are known around the world. There is also an element of expressing the country’s appreciation for the brand”.