MILAN – Sustainable sneakers. This is the latest idea conceived by Adidas, in collaboration with the Parley for the Oceans Association, to raise consumer awareness concerning the safeguarding of the oceans and preservation of biodiversity: sports shoes created using refuse from the sea and nets which have been used by traffickers for illegal fishing.
A white sole and the rest of the shoe in tones of green and blue, like the colours of the ocean which inspired Adidas. The project was conceived in collaboration with the environmental organisation, Parley for the Oceans, which has always been concerned with safeguarding the sea and preserving biodiversity. The shoe will be made entirely of plastic: refuse and nets found in the sea. Most of these were donated to Adidas by the environmental association, The Sea Shepherds, which recovers nets from the sea that have been used for illegal fishing. Abandoned in the water, these nets represent a risk to the survival of fish. For the finishing touches to the shoe, Adidas informs us, nets were used that had been left by a group of traffickers wanted by Interpol for illegal fishing in West Africa.
How many will be available on the market?
For now, the new sports shoe made with plastic materials recovered from the sea is just a prototype, but some claim the new design will already be on sale as from next year. It is designed especially with ocean waves in mind and even more importantly, the production of the shoe is deliberately conceived to avoid creating more waste. A powerful message, aiming to raise public awareness of such a burning issue.
by editorial staff