MILAN – Open Factory, the initiative promoted by Italy post and L’Economia-Corriere della Sera which took place on Sunday 25th November saw the participation of the Sanpellegrino Group which opened the doors to Villa Panna. The meeting was held in the Villa, which was once the residence of the famous de 'Medici family, and was entitled: “Water: a precious resource for the health and for the planet” which explored the properties, characteristics and secrets of water.
Among the speakers, Prisca Peroni, Head of External Relations of the Sanpellegrino Group gave an account of the Company's commitment to the precious resource and the territories in which its factories are present.
The mineral water market in Italy
In Italy the market is highly diversified and has more than 250 brands of packaged water, about 135 bottling plants, with about 40 thousand employees who are both directly and indirectly employed.
Production is around 14,000 million litres and 1,350 million litres of water are exported every year (about 9.5% of total production). The consumption of litres of water per capita has increased greatly in recent decades, from 47 litres in 1980 to 211 in 2016. The most consumed water is still mineral water (68%) followed by sparkling water (18%) and natural effervescent water (14%).
The creation of shared value
Central to the Group's strategy is the desire to improve people's quality of life by promoting proper hydration through its passion for water. This vision is reflected in what is ultimately the Creation of Shared Value in three different areas:
- For individuals and families: through a healthy offer for all product categories and a campaign on the importance of proper hydration which has reached 10 million Italian families.
- For communities: with projects initiated by state-of-the-art plants such as S.Pellegrino, Acqua Panna and Levissima Nestlè Vera Castrocielo. There are also numerous socio-economic development activities for the territory that the Group is pursuing in the communities where it operates.
- For the environment: through practices and partnerships that aim to develop concrete projects to reduce the environmental impact of the business, such as the zero diesel target for 2020 and the implementation of the “Alliance for water stewardship” standard that aims to improve the management and safeguarding of the water resource.
by Alessandro Conte
12, 3 - 2018